January Traffic, Visitor & Content Analysis

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If you’ve been following Eazy Cheezy, you probably know I love statistics and analyzing the various aspects of my traffic sources and visitors. In November, I published the 2008 Visitor & Traffic Analysis and will now be publishing a monthly post to fulfill my obsession with statistics and better analyze my weak spots.

Using data from Google Analytics, I’ve created graphs and charts to display my current statistics. It’s definitely helping me to get a better understanding of where my visitors are coming from, how many of them are returning, etc. I’ve used NCES free Graph Creator to create the following charts. Hope you enjoy.


Traffic Overview

Overall Traffic Sources – Overall, I believe the traffic results in January were satisfying, but there’s still plenty of room to improve and better balance my source of traffic. This first chart displays the 3 different categories that visitors used to get to the site. As you can see, I’m doing quite well with the referring sites (i.e. social networking, other sites, etc.), am happy to see my Direct Traffic (those going directly to my site, rather than clicking a link) increasing, but really still need to improve upon my search engine traffic. Search Engine Optimization (SEO) will be a priority to help me improve the search engine visitors.
Top 10 Traffic Sources – Social Networking sites have been my primary source of traffic. In January alone, Stumbled Upon accounted for 53% of my overall traffic. As mentioned before, I really would love to see some other Search Engines listed in my Top 10.
Top 10 Social Networking Traffic Sources – As you can see, Stumbled Upon has blown away the competition yet again. I would love to see some improvements in Twitter and Facebook, but it’s good to see Delicious and a few other sites are bringing in some visits.
Visitor Overview
Visitors by Country – When I first began blogging, I really never realized just how connected the world really is. The fact is that in January alone, Eazy Cheezy had visitors from 134 different countries/territories. Now, I work to expand my focus to hopefully continue to increase my site visitors from countries outside the US. One important step was inserting a Language Translator to enable visitors from any country to read the content in their language. The US, Canada & UK have consistently been in the top 3, but the Philippines have jumped the charts as I saw 751 visitors from the Philippines in January.
Visitor Loyalty – Stumbled Upon brings in so much traffic, but it doesn’t always convert to return visitors. I had 36,942 one time visits, but it’s interesting that I had 101 visitors who returned between 101 – 200 times in the month of January alone. The goal will be to continue to try and push high quality content and hope that more one time visitors will become return visitors.

Content Overview
I personally think I’ve improved upon my content from when I began blogging in September. With that said, 6/10 of my most visited posts in January were published in 2008. The biggest traffic hit I’ve had in January has been 7 Free Sites to Watch Live Sporting Events, which has had a total of 14,359 views since being published on Jan 22nd. Below are the top 10 posts in January, based on page views.

Top 10 Traffic Posts (Date Published)
1. 50 Free Sites to Watch TV & Movies Online (Sep 23, 2008)
2. 7 Free Sites to Watch Live Sporting Events (Jan 22, 2009)
3. 30 Lessons Learned From a Newbie Blogger (Jan 01, 2009)
4. 10 Popular Sites – How They Once Looked (Nov 21, 2008)
5. 20 Free Music Sites You Should Know About (Oct 17, 2008)
6. 35+ Blackberry Resources (Dec 13, 2008)
7. 10 Questions with Mr. Dushyant Bhatia, CEO of Blogertize (Jan 08, 2009)
8. 20 Easy Ways to Change the World – Small Footprints (Jan 05, 2009)
9. Top 10 Popular Eazy Cheezy Posts in 2008 (Dec 24, 2008)
10. 5 Best Tools to Clean and Speed Up Your PC (Nov 28, 2008)

I hope you’ve enjoyed the analysis. I learn more and more about my traffic sources and visitors each time. I have some goals to better balance social networking, direct and search engine traffic. My biggest weakness is once again in the Search Engine department. SEO techniques can help with this, but I personally need to further my learning as I apply these various approaches.
Eazy Cheezy

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